BIT2002

Marketing in the IT Sector

Information Resource Management

Year 4 Fall (0.5 Credits) | Carleton University

Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels. Includes: Experiential Learning Activity

Prerequisites: restricted to students in the B.I.T. degree program

Lectures

Course Code
Day
Time
Room
Instructor
BIT2002A
Fri
14:30 - 17:30
SA520
BIT2002A
Fri
14:30 - 17:30
SA520


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