BIT2002

Marketing in the IT Sector

Interactive Multimedia & Design

Year 3 Winter (0.5 Credits) | Carleton University

Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels. Includes: Experiential Learning Activity

Prerequisites: restricted to students in the B.I.T. degree program

Lectures

Course Code
Day
Time
Room
Instructor
BIT2002B
Thu
14:30 - 17:30
SA413
BIT2002B
Thu
14:30 - 17:30
SA413


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